What you’ll notice straight away is how similar it looks to Analytics & Tag Manager. This is as we expected. Clean and modern layouts have been introduced to both products in the past 12 months so Google has plenty of data and feedback to know what users are looking for. when you first switch from the old to the new you will initially feel lost. A bit like that moment you step outside of the office without feeling your phone in your pocket. Fear not, embrace the change and everything will be okay.
Once you take the short guided tour (we recommend you do. Don’t be a hero and try and go solo), everything will fall into place and you get used to where everything is very quickly. The menu bar has been moved to the right-hand side of the screen, away from the current top level navigation layout we are currently using. This menu slides in and out from the right-hand side to maximise the amount of information displayed on your screen. If you’re working off a small-ish 13″ laptop screen this makes a big difference.
You can access your Search, Shopping & Display campaigns directly from this right-hand side menu. Clicking on a campaign type will filter out your campaigns of this type to allow you to focus on only one. We like this new feature a lot. It’s easy to distinguish your search, shopping & display campaigns in the current layout, but we haven’t been able to isolate them in this way before.