Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving your website to enable it to be found in the search engines by new & existing customers. This simple explanation doesn’t quite reveal the complexity of the bigger picture. SEO is, however, something all businesses, both big and small, can be successful with.
On-Page Optimisation – elements on your website & individual pages that can be amended to improve SEO performance.
Off-Page Optimisation – SEO elements that are typically in the ‘background’ of your website eg. site load speed, site structure, code.
Content – plays a big part in improving the SEO performance of your website.
Organic traffic is so crucial to the online performance of your business and brand. It requires careful planning, time and investment to improve your search engine rankings. The benefits of investing in SEO services will see an increase in traffic to your website and an increase in conversions. We have over 12 years experience working on SEO projects in Norwich and it remains one of the most important digital marketing channels in 2019.