Following the lead of a bank. For social media best practice? Doesn’t sound very sexy, does it? But stick with us. If you haven’t heard of online bank Monzo, we’re fairly sure you will in the next 12 months.
Monzo describes itself as the ‘bank of the future’. Its premise is simple – it has built a bank, designed from your smartphone up and one that is built for how we live in today’s modern world in 2018. Weird concept right? We won’t go into too much more banking detail. If you want to know more head over to the Monzo website to see it all in action.
So why are we writing this post on social media and on a new online bank? A good social media account goes way beyond a good looking cover photo and hashtags. Social media done right centres around one thing. Content. Again, this isn’t just good looking imagery. We’re talking product updates, service messages, interesting links, good looking imagery (we didn’t say it wasn’t a part of it), interaction with the follower base, regular updates on the company, humorous content and most important of all…. Acting like there is a human being behind the social media accounts and not an AI bot.
So what can you learn from them?