What Are The Different Types Of Google Ad Campaigns?
Google’s advertising platform (Google Ads) has become one of the core components of any digital marketing strategy. Whether your business sells products, services, or consultancy, one of the most effective ways to reach new and existing customers is through the range of advertising methods available through Google Ads. Managed correctly, a multi-channel approach to paid advertising can bring new customers to your site and convert existing website visitors in one cohesive marketing effort. If you are unsure which campaign might suit your business requirements, take a look at the different options available to you below.
Search
Create text or call ads that show near search results of Google.co.uk, on Google search partner’s sites and more.
Display
Create visually appealing ads that serve across the Google Display Network, on Youtube, and on mobile or in-app.
Shopping
Create Shopping ads that drive online and in-store sales, website clicks, and other conversions.
Video
Create video ads to increase reach and awareness, encourage engagement, or drive conversions.
App
Create app promotion ads that serve across the Google Search Network, the Display Network, Google Play, within other apps, and on YouTube.
Smart
Create text and image ads on Google, Google Maps, and across the web, and take advantage of minimal hands-on ads management.
Discovery
Create visually rich, personalized ads that drive engagement with your brand across YouTube, Gmail, Discover, and more.
Final Word
The flexibility the Google Ad platform gives you regarding targeting, budgeting, and ad varieties makes it a core component of any successful marketing campaign. A search campaign can bring a visitor to your website for the first time. A remarketing campaign can bring them back to your site a few days later, and a shopping campaign can allow the same user to spot your brand at the top of Google to complete a purchase. We have been managing multi-channel Google ad campaigns for many years, and it was one of the most effective methods of reaching and retaining customers regularly. If your competitors appear high in Google search results, your brand must compete for that coveted space.
