Client Case Study

Fox Lodge Pool

This brand new swimming pool in Norfolk needed to fill up their appointments starting from zero. Our job was to create a digital strategy to target users to become first-time visitors and then convert them into returning customers.

80%

Booking Occupancy

Strategy - Meta Ads

There were two main objectives of this campaign. We had to raise awareness of the brand and product offering to a new audience, and we had to showcase the product to encourage bookings.

The process began with creating a new Meta business account, meta ad account, audience creation and implementing conversion tracking.

Meta ads across Facebook & Instagram were the perfect choice due to their superior demographic targeting options. We created video and image-based ads with different messages to users within 12 km of the venue.

The results surpassed our projections, with an almost full calendar in the opening month.